If you're a content creator or business owner, Instagram Reels can take your content game from zero to one hundred. Implementing Reels in your social strategy will not only attract new followers to your profile but your engagement and reach will skyrocket. The problem that most people run into though is actually figuring out what to post, so we’re sharing 8 content ideas for Instagram Reels to remove the guesswork.

Prefer video? Watch the video that inspired this blog post below:

Before and After

If you're an e-commerce brand, you can use Instagram Reels to show off a before and after of your product.. For example you could show how your product is being assembled, and then what the end result looks like in its final scene (e.g. a pillow cover design that gets used in a living room). 

Product Demonstration

Highlight your products in action, showing how they're used or applied. Use high-quality videos to showcase the product to your viewers. You can also share product reviews in a 30-second video, highlighting one or two key features and directing followers to your website for more information.

How-To/Educational Content 

If you’ve ever seen one of our YouTube videos, or checked us out on Instagram – you know this is our vibe. This type of content can be highly beneficial for both product-based and service-based businesses as it showcases your expertise and helps establish you as a thought leader in your industry.

Trending Content

You can also leverage trending content, or content that’s popular on Instagram. If there’s a popular meme, you can flip it to fit your brand, or if a popular audio is trending, you can edit it to fit your brand or industry.

Behind-the-Scenes 

Get behind the camera and let your followers see what goes on behind the scenes of your business. Share your creative process behind something you are creating, or give them a glimpse into your daily happenings. This type of content can help build transparency and trust with your followers, and it also allows them to get to know the person behind the brand. Showcasing the work that goes into your products or services can also add an extra layer of appreciation for your followers, making them feel more connected to your brand.

Compilations

Use Reels to showcase your content in a new way by stitching interesting video pieces together, like moments of your day for a mini vlog, your products in action, or some of your best content to date - including images. 

Teasers 

Teasers are a great way to give your followers a sneak peek of your upcoming products or projects. You can even include a link in the video so that your followers can be taken directly to your website to learn more. 

Repurpose High-Performing Content 

If you’ve had a post perform well in the past,  you can repurpose it into a Reel. This could include taking long-form content and turning it into a short snippet or trailer (we do this often) or taking a variety of images that did well and stitching it into a montage.

Still struggling with your Instagram Reels content? Book a consultation for tailored guidance.