HOW TO USE KEYWORDS ON YOUTUBE: How to find keywords on YouTube and rank in YouTube search
Are you an aspiring YouTuber or content creator trying to figure out the magic behind YouTube's search and recommendation algorithm? Look no further! In this blog post, we're diving deep into the world of keywords, one of the fundamental building blocks for YouTube success. We'll also show you how to leverage TubeBuddy's Keyword Explorer Tool to find the perfect keywords for your videos.
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What Are Keywords on YouTube?
Keywords are the secret sauce of YouTube content discovery. They are words or phrases that people are actively searching for, and they play a pivotal role in optimizing your video's visibility. Think of them as the essence of your video's topic. For example, if you're creating content about the latest Instagram features in 2023 or common Instagram Reels mistakes, these are your keywords or key phrases.
You can use keywords throughout your YouTube content, including your video titles, descriptions, tags, and even thumbnails. It's worth noting that keywords are different from tags – while tags can be keywords, not all keywords are tags (more on that below).
How Do Keywords Work?
Keywords serve as a communication bridge between your video, YouTube's algorithm, and your audience. When you use descriptive keywords effectively, you tell YouTube and your viewers precisely what your video is all about. This information helps the algorithm recommend your video in search results and connect it with other videos on the same topic, potentially leading to more views and subscribers.
The more consistently you align your videos with your chosen keywords and topic – in your thumbnail, title, description, tags, and of course, the content itself – the stronger the association becomes, increasing your video's chances of being discovered.
Finding Keywords with TubeBuddy's Keyword Explorer Tool
TubeBuddy is your trusty sidekick in the quest for perfect keywords. Here's a step-by-step guide on how to use the Keyword Explorer Tool:
Access the Tool: Go to your YouTube homepage and click the TubeBuddy button. Then, select "Keyword Explorer" from the menu on the right. Alternatively, you can go to the regular YouTube search, search for your keywords, and then on the right-hand side of the page, the TubeBuddy app will pop up with your results.
Explore Trending Keywords: The main page displays trending keywords on YouTube, offering inspiration for more general video concepts. You can even narrow down your search by selecting your target country.
Enter Your Keywords: Type a potential keyword or phrase related to your video in the search box and click "Explore." Start broad, and TubeBuddy will suggest popular searches that begin with your input. This can help you discover new ideas for keywords and tags.
Review the Results: TubeBuddy provides several crucial metrics:
Search Volume: Indicates how many people are searching for the keyword (higher is usually better but watch out for high competition).
Competition: Shows how many other videos are using the same keyword (aim for a middle-ground competition level).
Optimization Strength: Reveals how many videos use the exact same phrase, along with additional data on search results and monthly searches.
Interest Over Time: Offers insights into the keyword's popularity on YouTube and Google, as well as associated tags.
Analyze the Results: TubeBuddy also displays the exact search results for your keyword, along with stats showing how many of your channel's videos appear in the top 20 results.
Tweak and Craft Your Keywords: Based on your analysis, fine-tune your keyword choices. Create an engaging video title and use the common tags feature to add supporting tags that align with your chosen keywords. You can also search for variations of your original keyword to discover more tags.
Brief Overview of Other TubeBuddy Features
While TubeBuddy is a keyword powerhouse, it offers much more than just keyword searches. Here's a quick glimpse of some of its other fantastic features:
Suggested Shorts: TubeBuddy's AI-driven Suggested Shorts feature helps you select the best video clips, complete with timestamps, for short-form content like Shorts, Reels, and TikTok. Get ready to turn your long videos into bite-sized hits.
Thumbnail Analyzer Tool: Upload multiple thumbnail options and let TubeBuddy's AI determine which one is most likely to get clicks. It's an invaluable tool for increasing your video's click-through rate.
With TubeBuddy by your side, mastering YouTube keywords becomes a breeze. Your videos will reach more viewers, and your channel will be on the path to YouTube stardom. TubeBuddy is truly the secret to getting your videos to rank higher on YouTube, install it here with our promo code: https://bit.ly/highseasonco.
So, start exploring, experimenting, and optimizing your content today with TubeBuddy's Keyword Explorer Tool! Happy YouTubing! 🚀🎥
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